POC is a Swedish company with a strong mission to do the best they can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists.

Founded in 2005 getting started in the ski racing market, POC began focusing on safe cycling equipment in 2014 announcing a 3 year partnership to become the offical helmet and eyewear supplier of the Cannondale-Garmin Pro Cycling team and launching AVIP, their first specific road cycling line. AVIP stands for Attention, Visibility, Interaction, and Protection and is POC’s most ambitious initiative to date, promoting safety for road cyclists.

Shop our large selection of helmets for both skiing and cycling, pads for extra protection, sunglasses and apparel for road and mountain riders.

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